A full vehicle wrap is a form of advertising and branding whereby large vinyl sections of material are literally ‘wrapped’ over all areas of the vehicle body with text and/or logos or other imagery to change the look of it. This method is used by businesses and organisations to promote their services, products, or brand identity. full vehicle wrapping can range from covering doors or window areas to the bonnet, roof or even sliding doors depending on the type of vehicle.
Uses and Benefits
- Mobile Advertising: Vehicle graphics transform a vehicle into a mobile billboard, advertising the business wherever it goes.
- Cost-Effective: Compared to traditional advertising methods, vehicle graphics can be a more economical choice, especially considering the one-time cost and long-term exposure.
- Brand Visibility and Awareness: Increases brand recognition and reach as the vehicle travels through different areas.
- Customisable: Can be tailored to specific marketing campaigns, branding styles, and vehicle types.
- Protects Vehicle: High-quality wraps can protect the vehicle’s paint from scratches and sun damage.
- Corporate Fleets: Used by companies for branding their fleet of vehicles uniformly.
- Small Businesses: Local businesses use vehicle graphics for local advertising and brand presence.
- Specialty Advertising: Custom graphics for specific campaigns or events.
- Personal Vehicles: Individuals sometimes use vehicle graphics for personal expression or customisation.
- Design and Installation
- Professional Design: Graphic designers create custom designs that align with branding and maximise visual impact.
- Quality Materials: Typically made from durable, high-quality vinyl.
- Professional Installation: Requires skilled installers to ensure the graphics are applied smoothly and last long.
Full vehicle wrapping is a versatile and effective way for businesses to expand their reach, enhance brand recognition, and make a lasting impression as they move throughout the community.