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Why a small business needs new signage

Why a small business needs new signage

A new small business should use new signs to grow sales quickly

  • Any new small business should use signs to draw attention
  • Customers can discover a new business with great signs
  • Signs are the simplest way to grow awareness

Our sign shop in Cardiff on the Central Coast of NSW can help a small business design and print new signs that can be used indoors or outdoors. Sure you can use social media, website blog posts, Google Ads or eMail marketing to promote your new small business but if you have a physical location then the fastest way for people to ‘see’ your small business will be with great signs on the door, windows, awning or fascia. 

You can draw attention to anyone walking or driving by your location.

There is nothing more incredibly satisfying and fulfilling than starting your own small business but not everyone is able to establish a presence quickly. You need to consider certain important things when starting a small business to ensure a successful entrepreneurial journey. For every service that you are offering, there might be hundred others offering the exact same service…….. 

Ever thought about how would you be making an impact in your local area? 

The fastest thing to do is create social medial profiles, maybe even a new website. Although if your business serves customers from an office or a shop front then getting new signs can be the fastest way to build awareness. It’s that simple. 

New signs can be helpful to start a new business by creating;


  • Instant branding and visibility: New signs help create a brand of your own. It does continuous advertising for your business and will work for you 24 hours a day. Customers are more likely to buy from a business they have heard of. Good, clear, simple and eye-catching signs create visibility for your business and helps you being to build a strong brand in your local area. Signs serve as a primary link between a business and potential or existing customers. It is one of the most basic forms of marketing you can implement for a new business.
  • Differentiation: Your signage helps you to create a point of differentiation and stand apart from the crowd. Signs that are distinctive can make people stop and take notice and help build a truly unique brand, acting as a virtual salesperson for you.
  • Functionality: Apart from advertising, your signage also helps you raise awareness of the services or products that you sell. New signs can also help you raise awareness of any promotional activities and improve a customers’ experience too.


Why a small business should get signs before doing other marketing


Here are a few reasons why any small business should get new physical signs and branding organised before doing any other marketing;

1. Establishing a Tangible Presence:

In a world saturated with digital noise, physical signs serve as tangible touch points that allow your business to stand out. They offer a presence that people can see and interact with in the real world, creating a lasting impression. This includes the front door, windows, front of a building, driveway, reception area or even the uniforms that staff wear or vehicles they drive.

2. Local Visibility and Recognition:

Physical signage is essential for local businesses. When customers walk or drive by your business with a well-designed sign, it instantly registers in their minds. It’s a landmark, a reference point, and a physical representation of your business in the community whether it is a retail shop, an office or a service location.

3. Building Trust and Credibility:

A professionally designed shop sign, vehicle wrap, and uniform with your logo or other branding elements convey credibility and professionalism. People tend to trust businesses with a strong physical presence when they can see the location matches all the other elements like business cards, uniforms, vehicles or other printed materials.

4. Effective Branding:

Your signage acts as a powerful branding tool. It not only displays your logo but also communicates your brand’s personality, values, and unique selling points. This consistency builds a strong brand identity over time as people get used to seeing it all the time, think of the big brands like McDonalds, Rebel Sport or other brands that are well known for their ‘look’ or ‘identity’

5. Attracting Foot Traffic:

Signs draw attention and help attract foot traffic to your physical location. A well-placed and well-designed sign can be the difference between someone entering your shop or walking past it. If it clearly communicates what you do, your unique selling proposition and your offer then you can draw people in quickly.

6. Word-of-Mouth Amplification:

Physical signage prompts word-of-mouth referrals. When people discuss your business with friends and family, they often use physical cues like, “It’s the shop with the red sign on the main road.” for example

7. Professionalism in Service Delivery:

Uniforms featuring your logo and branding not only make your staff look professional but also create a sense of unity and pride among employees. This professionalism reflects in your customer service and can compliment signage on windows, an awning or other touch points like business cards.


Let’s remember that new signs are a cost effective marketing strategy that last a long time. While there are definitely initial expenses, once your signs are installed there is no additional spending required. Signs can reach people every day over a long period of time unlike other forms of advertising or promotions. 

Signs are there 24 hours a day, 7 days a week, 365 days a year. No matter what time of day or night it is, your signs are working for you, especially if they have been professionally designed by a sign writer. Unlike paid advertising people will see your signage all the time. 

How much do signs for a small business cost?


Our sign shop on the Central Coast sells a very wide range of signs that small businesses can use indoors or outdoors. It is impossible to say how much signs will cost because there are so many choices depending on the type of business that needs them. Look at these two examples;

Electrician; visits homes and businesses using a van. So the signs this small business will need will include; van signage, business cards, banner flag, a-frame sign, safety signage.

Hair dresser; has a shop that serves local customers so they will need window signage, awning signs, fascia signs, a menu board sign and maybe even a light box for their awning.

As you can see the costs for both scenarios will be very different. Screen Signs is a sign shop company located in Cardiff on the Central Coast of NSW and we can offer fast sign production lead times at competitive prices with a quality service. Whether you are ready to get a business updated or establish a new business, give us a call. We have packages that are specifically designed for small businesses.

See our range of signs for small businesses

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Kylie Wells
Kylie Wells

Kylie is the Director of Screen Signs and is passionate about helping local businesses promote themselves with signage for their building, retail shop, vehicles or other locations.

Kylie and her husband run Screen Signs, a local sign writing business serving the Central Coast & Hunter region from their sign shop in Cardiff near Newcastle in Australia.

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With just a few details we can quickly give you pricing to get signage designed and printed for your building, retail shop, vehicle or event. Screen Signs is an Australian sign writing service with a sign shop in Cardiff near Newcastle on the Central Coast in NSW.

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