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Are vinyl banners still relevant for a business in today’s digital world?

Does it make sense to still use vinyl banners to promote your business when there are so many digital options? We explain how they can be crucial
Are vinyl banners still relevant for a business

How can you use vinyl banners for a business?

  • Vinyl banners can be used by any business
  • Popular uses for vinyl banners include event signage, construction, car dealerships
  • They can be made in any size, shape or colour
  • They are cost effective & draw attention

Vinyl banners are absolutely relevant to use today, just as they were when they were first invented. This type of signage is still one of the most popular choices when it comes to getting new signs created to promote a location, event, business or special offer. They are easy to use, cost effective and can be made really large to create high levels of visibility from nearly any distance.

Should you use vinyl banners instead of digital advertising?

  • Vinyl banners can compliment other forms of advertising
  • Digital advertising will only attract people online
  • Vinyl banners installed offline can attract people walking or driving past

There is no right or wrong answer when it comes to choosing the different mediums that you choose to use when promoting your business, company, school or event. For every scenario you will need to attract people both online and offline therefore your marketing budget needs to be split accordingly so that you can create awareness while people are searching online, but also appeal to people physically walking or driving past your location.

So vinyl banners can compliment the use of digital advertising.

How can you get vinyl banners for a business?

Our sign shop in Cardiff on the Central Coast of NSW can help you design and print vinyl banners that can be used indoors or outdoors. Most people think that social media, website blog posts, Google Ads or eMail marketing are the only ways to market a business these days. Although, it is important to remember that in the physical world signs like vinyl banners, a-frames, feather flags or even window signage are practical ways to draw attention of people walking or driving by.

Vinyl banners are a visual and tangible way to attract people in the real world as they walk along a footpath. Vinyl banners are a highly appealing form of advertising that can be used in any location that needs to attract large crowds or inform people about something. So why wouldn’t you take advantage of this type of simple signage to maximise your marketing efforts?

Vinyl banners can inexpensively bring attention to different things, here are seven ways they can be used;

  1. A new product for sale
  2. A seasonal sale
  3. Registration days
  4. Sporting event
  5. Enrolment days 
  6. Local markets
  7. A real estate development being constructed

Don’t overlook the visual impact that a vinyl banner can create especially when people are not looking at their mobile phones or laptops. If they are printed with top quality inks and printed on high quality materials they can last a long time and be left in place for many months or even years.


Vinyl banner sizes and types

Our sign shop can print vinyl banners in a variety of sizes and types, and depending on your usage there are different ways to gauge what size, shape or material type will be most suitable. Our sign shop can give you free advice and quotations to work out what it might cost to get a banner printed.

First, the obvious questions will be asked: Will your banner be used indoors such as a community hall or outside on a fence on a busy road with lots of traffic? 

Once our sign shop understands how the vinyl banner will be used we can then work out the most suitable material and finishing choices so they can be printed & then installed very easily. Most of the time they are hung from a fence, wall or between two posts. 


Vinyl banner locations

Vinyl banners are so versatile they can be placed pretty much anywhere you can dream of. 

Most of the time they are tied to a fence, but if you are using them for a tradeshow for example, vinyl banners can be prominently displayed at the back of your booth by fixing them to the frame of the display area. Or if you have a table you can use a banner to cover it. They can also be used at the entrance to a venue, on a wall or even hung from a shop awing.


What can be printed on a vinyl banner?

In today’s digital age, a vinyl banner can be printed to display basically any type of graphical information you like. It might just be your logo, a website or even just a phone number.

A lot of the time vinyl banners will have a company’s website and social media links printed on them to make it easy for people to notice their location. Forward thinking business owners will also include a QR code printed on the banner that has a link to a landing page on their website or another URL to direct people to get even more information like purchasing tickets.

The text on the banner should be appealing and easy-to-read. The bigger the locale, the more prominent the text should be and everything is relative to the size of the banner and how far away you expect people to be able to read or see it. Slogans on vinyl banners stretching across billboards are a good example of effective advertising. Remember that at a big venue in a high traffic area, your banner needs to get the information across about your product or service in the fastest way possible for the advertising to be cost-effective, especially if you want people who are driving a car to notice them.

For starters, put yourself in the shoes of one of the prospects at the tradeshow or footpath walking by. Is your vinyl banner appealing enough for your prospect to check out your product or service? Remember, at big events for example, there will be other banners that will be directly competing with yours. If your prospects have never heard of your business, then you’ve got just that one chance before they run off to pay attention to something else.


Where can vinyl banners be used?

Vinyl Banners are best suited for outdoor use but can also be used indoors as an alternative to metal or corflute signs, popular uses for banners include;

  • Company logo & location information being displayed
  • Special promotions
  • Events
  • School events
  • Church functions
  • Local markets
  • Music concerts
  • Car dealership weekend sales

Vinyl banners can be seen anywhere due to their flexible nature and being very portable. Businesses in Australia can effectively use vinyl banners for a wide range of purposes to promote their products, services, events, and brand. Vinyl banners are versatile, cost-effective, and offer excellent visibility, here are some ways businesses can utilise vinyl banners in Australia:

  • Promotional Advertising: Create eye-catching vinyl banners to advertise special promotions, sales, discounts, or new product launches. Display these banners outside your store or at key locations to attract customers. 

  • Event Promotion: Use vinyl banners to promote upcoming events, such as grand openings, product launches, trade shows, or community outreach activities. These banners can be placed at your business premises or event venues.

  • Storefront Branding: Vinyl banners can enhance your storefront’s appearance and reinforce your brand identity. Feature your business name, logo, and tagline to create a memorable impression.

  • Informational Signage: Provide essential information with vinyl banners, such as store hours, contact details, COVID-19 safety protocols, or directions to specific departments within your business.

  • Seasonal Decorations: Decorate your business space with seasonal vinyl banners to celebrate holidays or special occasions. These banners can create a festive atmosphere and draw customers’ attention.

  • Outdoor Advertising: Place vinyl banners in high-traffic outdoor areas to reach a broader audience. Consider using them at busy intersections or in your business’s vicinity.

  • Trade Shows and Exhibitions: Design custom vinyl banners for trade show booths and exhibitions. They can help your business stand out, communicate key messages, and attract potential customers.

  • Sponsorship Acknowledgment: If your business sponsors local events or sports teams, use vinyl banners to acknowledge your support. This demonstrates your commitment to the community.

  • Menu or Product Displays: Restaurants and cafes can use vinyl banners to display menus, daily specials, or featured products. These banners can be updated easily when offerings change.

  • Real Estate Marketing: Real estate agencies can feature property listings and open house information on vinyl banners. These can be placed outside the listed properties or at the agency’s office.

  • Construction Sites: Construction companies can use vinyl banners to display project details, safety information, and branding on construction site fencing or hoardings.

  • Directional Signage: Guide customers to specific locations or departments within your business by using vinyl banners with clear directional arrows or messages.

  • Public Announcements: In emergencies or during important announcements, vinyl banners can be used to communicate critical information to the public, employees, or customers.

  • Vehicle Advertising: Vinyl banners can also be applied to company vehicles or trucks for mobile advertising as they move around the region.

  • Schools and Educational Institutions: Educational institutions can use vinyl banners for open day promotions, enrolment information, or to celebrate achievements and events.

  • Healthcare Facilities: Medical practices and healthcare facilities can use vinyl banners to share health tips, appointment reminders, and service offerings.

We hope you enjoyed our behind the scenes look at how another business has approached their new signage project. At Screen Signs, we’d be happy to answer any questions you may have and are always happy to come up with some mock up ideas to get things started.

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Kylie Wells
Kylie Wells

Kylie is the Director of Screen Signs and is passionate about helping local businesses promote themselves with signage for their building, retail shop, vehicles or other locations.

Kylie and her husband run Screen Signs, a local sign writing business serving the Central Coast & Hunter region from their sign shop in Cardiff near Newcastle in Australia.

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