Are vinyl banners still relevant for a business in today’s digital world?

Does it make sense to still use vinyl banners to promote your business when there are so many digital options? We explain how they are crucial
Are vinyl banners still relevant for a business in todays digital world

How can you use vinyl banners for your business?

Most people think of online content as a way to market a business such as blogging and email marketing, but what about more visual and tangible items that attract people in the real world? Vinyl banners are a highly appealing form of advertising at any venue that attracts large crowds or traffic, so why not take advantage of its marketing potential?

Vinyl banners can inexpensively bring attention to a new product, a sale, registration days, sporting event, enrolment days just to mention a few. Don’t overlook the impact of a vinyl banner, printed with top quality inks and produced with high quality materials.


Vinyl banner sizes and types

Vinyl banners come in a variety of sizes and types, and depending on your business, there are many ways to gauge which banner is most suitable. First, the obvious questions should be asked: Will your banner be indoors such as at a convention or outside at a busy intersection? Understanding the type of material and the purpose of using the banner for your business should be determined as part of the overall plan.


Vinyl banner locations

Have you given thought as to how the location of a vinyl banner ties in with advertising? The key is maximum visibility. At tradeshows for example, banners can be prominently displayed at the back of the booth and across the front of the table at an exhibit. You might even be able to place the banner by the entrance or somewhere inside or outside the venue though this might incur additional costs and fees, but it might be worth it if you gain additional exposure.


What information can a vinyl banner show?

In today’s digital age, a banner must include a company’s website and social media links and if relevant, include a QR code for immediate purchases. The text on the banner should be appealing and easy-to-read. The bigger the locale, the more prominent the text should be. Slogans on vinyl banners stretching across billboards are a good example of effective advertising.

Remember that at a big venue in a high traffic area, your banner needs to get the information across about your product or service in the fastest way possible for the advertising to be cost-effective. For starters, put yourself in the shoes of one of the prospects at the tradeshow or convention. Is your vinyl banner appealing enough for your prospect to check out your product or service? Remember, at these big indoor events such as tradeshows and conventions for example, there will be other banners that will be directly competing with yours. If your prospects have never heard of your business, then you’ve got just that one chance before they run off to pay attention to something else.


Vinyl Banner Applications

Vinyl Banners are best suited for outdoor use but can also be used indoors. The most often used applications for vinyl banners are:

  • Company logo promotion
  • Special promotions
  • Events
  • Teams
  • Schools
  • Church Functions

Vinyl banners can be seen anywhere due to its very flexible and portable material. Most commonly seen as:

  • Billboards
  • Table banners
  • Trade show banners
  • Building banners
  • Street banners
  • Festival banners
  • Stadium flags

We hope you enjoyed our behind the scenes look at how another business has approached their new signage project. At Screen Signs, we’d be happy to answer any questions you may have and are always happy to come up with some mock up ideas to get things started.

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Kylie Wells
Kylie Wells

Kylie is the Director of Screen Signs and is passionate about helping local businesses promote themselves with signage for their building, retail shop, vehicles or other locations. Kylie and her husband run Screen Signs, a local business serving the Cardiff area and surrounding region in the Newcastle Hunter area.

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