Workplace signage for a retail shop or business

Workplace signage for a retail shop or business

Signage that is used inside your retail shop or business

The importance of signage in today’s workplace is perhaps even more than in the past. Signage has assumed so much importance and value in creating a workplace culture that so many business organizations are aligning their funds to corporate messaging and workplace communication. Companies cannot afford to underestimate the power of signage in establishing their brand image. Signage also gives a visible element to internal communication and generates a conducive environment that elevates the corporate culture and allows the free flow of information within the organization. Let’s take a closer look at how signages and their role in today’s workplace.

Improves workplace safety
When a workplace is as big as a construction site, a hospital, it just makes so much sense to invest in safety signage. A site where heavy machinery like forklift is operated daily also makes it essential to put safety signage. Safety signage is a must for hazardous sites where there is a danger of falling like wet flooring. Chemical factories, power plants, mines, dams, warehouses are workplaces that have to handle explosive, toxic, or flammable materials. Such sites have to put safety signage. Even in hospitals, there are special wards and cabins where entry to the general public is restricted. There has to be a safety sign in such restricted areas. In some hospitals, the public or doctors have to wear PPE kits and have to adhere to Covid rules, and there should be adequate safety signages in such places. 

Find directions in a huge space
Directional signages are important for huge buildings such as shopping malls and corporate parks. Businesses that run amusement parks, and recreational centers have to invest in directional signages so that people can find their way through them. Such business providing services has to find out locations where they can put directional signs and decide on which type of signages they want, digital LED signs, vinyl boards, floor graphics, Covid posters, etc. A walkthrough of the business site will give a general idea and a special focus should be on strategic points where such directional signs are necessary.

Promotional use
Signages are the best promotional ideas in today’s rapidly evolving workplaces. They are also the oldest and tried-and-tested method to promote business and brands. Workplaces such as exhibition houses, events, trade shows are just some examples where promotional signages will assume even more importance. A-frames, graphic stickers, printed posters, feather flags are great at promotions. There are also others, such as floor graphics which create an environment with their colourful prints and make the business stand out and reach the customers with their visual appeal.

Signages can also be very flexible, because of their immense customization capabilities. When communicating is so vital in today’s dynamic business environment, messages have to be communicated effectively. Businesses houses can use their internal space for Vinyl boards that constantly remind employees about the company culture and work ethics. Business owners can try various designs, colors, and fonts to pass the message through signages. When there is a need for a business to put directional signs for easy location, then directional signages are also important. The use of signages also shows a lot about the company’s business morals and a promise to put employee satisfaction to the front.

Connect people
A business has to deal with its employees, customers, clients, peers, and stakeholders so often in its day-to-day dealings. These business enterprises have to pay a lot of attention to signages for connecting with all. Signages are the connecting medium that connects a company with others. It showcases a level of professionalism in every aspect of a business. Customizable signage offers more flexibility. LED signages with digital messages and illuminated effects are best for that. Signages also offer information and news about a business to all.

We hope you enjoyed our behind the scenes look at how another business has approached their new signage project. At Screen Signs, we’d be happy to answer any questions you may have and are always happy to come up with some mock up ideas to get things started.

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Kylie Wells
Kylie Wells

Kylie is the Director of Screen Signs and is passionate about helping local businesses promote themselves with signage for their building, retail shop, vehicles or other locations.

Kylie and her husband run Screen Signs, a local sign writing business serving the Central Coast & Hunter region from their sign shop in Cardiff near Newcastle in Australia.

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