Retail shop signage in a shopping centre in Cardiff
A kebab shop changed ownership and needed to update all their retail take away shopfront signage. The new Safura Kebabs and Curries in Cardiff inside Cardiff Shopping Plaza near Newcastle had to remove the old naming so they could commence trading. So they started getting quotes for sign writers in Newcastle to see what options were available and how much it could cost. They wanted to spend as little as possible because the new retail lease had just been signed & they needed to generate an income quickly.
Retail shop sign writing in Cardiff
The sign writing design brief that we received from Safura was really simple;
- Using our sign writing expertise what was the most cost effective way to update the retail shop front signage that was already in place?
- What could be printed to use as retail signage
- Was it possible to remove and install new signage and minimise any disruption to retail trade
The first thing we did was to do a site visit to understand the scope of the work, assess the signage already in place and work on a few solutions. We also had to liase with the retail shopping centre management to understand any OH&S as well as brand guideline regulations & then eventually once everything was approved we removed the old naming & replace it with new signage.
What was the most cost effective way to update this retail signage?
Well the old retail signage was basically vinyl decals placed over the top of an existing background that had been created by a graphic designer to suit the brand identity of this business. We came up with a sign writing solution that would make it easy to remove the decals from the existing signage without damaging the background and then replace them with a new vinyl application of the new name.
This meant the signage didn’t have to get completely removed, printed & re-installed, so it was cheaper, faster & just as effective.
So the new owner could very quickly change the name from the previous owner and begin trading to attract new or existing customers. We were able to complete this within a week from start to finish so there was little disruption to their business. It was very intricate work we had to do as we needed to began with removing the white vinyl with the black vinyl underlay of the old signs, on the fascia and inner walls. Then we finished off the removal by cleaning off the adhesives, and finishing with the install of the new graphics bearing the new name. This was unusual because you usually don’t get the chance to remove and replace part of the vinyl while keeping the printed graphics, usually you would print completely new signage.
Another aspect we had to manage during the installation was that the fascia was over 10ft tall, and required a platform ladder to accurately complete the job safely. This sign writing installation took 2 half days to complete because we had to adhere to the safety guidelines provided by the shopping centre management team which meant no ladders could be used past 9 am once trading commenced.
The total budget for this sign writing work would normally cost between $1000 and $3000 ex gst depending on how large the signage is and how many visits are required to complete it. We used Avery Denison 800 Series vinyl, Graphic Art Mart application tape, Avery Denison surface cleaner, platform ladder and plastic razor blade scrappers to complete it.
Screen Signs was contracted with the sign writing design, printing, delivery, removal & installation of each signage element for this take away shop in Cardiff. Designing, printing and installing retail shopfront signage is something our sign writing company does everyday for business owners in the Newcastle Hunter region.
In today’s highly competitive food and beverage industry, especially in bustling areas like the Newcastle region in New South Wales, standing out is more essential than ever. The exterior of your takeaway shop acts as silent ambassadors for your brand, setting the stage for the customer experience to come.
In this example it was important for the new management to display the change in name to attract new customers. That’s why many successful takeaway shops are turning to professional signage companies to conceptualise, design, print, and install high-quality, eye-catching signs. The strategic deployment of professionally crafted signage can be a game-changer in attracting more customers and increasing overall business revenue, especially if you are taking over an existing location.
- Choosing a specialised signage company ensures that you benefit from a wealth of industry knowledge and expertise. Professional designers understand the psychology of colour, the importance of typography, and the most effective use of various materials to achieve the desired visual impact. This translates into signs that are not just beautiful, but also functional and compliant with local regulations. Furthermore, using advanced design software and state-of-the-art printing technology, they can produce signs with crisp images, vibrant colors, and durable finishes that withstand weather conditions—essential for outdoor signage.
- The advantage of a full-service signage company extends beyond design and printing. Installation is another critical aspect that many overlook. Properly installed signage ensures safety, longevity, and optimal visibility. Another essential aspect of using a professional service is the ongoing maintenance and potential for updating the signage as your business grows or evolves. Whether it’s updating the seasonal promotions or changing the entire brand image, a reputable signage company often offers maintenance and updating services that make it easy to keep your signage current and effective.
When you invest in professional sign writing services, you’re not just buying a product; you’re investing in a comprehensive solution that enhances brand recognition, facilitates customer engagement, and ultimately, drives sales. Whether you’re launching a new takeaway shop or revamping an existing establishment in the Newcastle region, choosing a professional signage company is a strategic move that pays off in both the short term and long run.
What are the benefits of new retail shop signage?
In the competitive world of retailing, staying ahead of the curve is essential for success. One often overlooked yet incredibly impactful way to make a lasting impression on customers is through impactful retail shopfront signage that draws attention. A retail shop’s signage is not just a way finding tool; it’s a powerful marketing tool that can significantly influence customer perceptions about what you offer & help drive sales.
If your signage is old or the business undergoes a change of ownership then it can detract from the impression people then have of the food that is being served there.
- First impressions count: Your retail storefront signage is often the first point of contact between your business and potential customers. A new, well-designed signage can create a positive and lasting first impression, drawing customers into your store. Outdated or poorly maintained signs, on the other hand, can give the impression of neglect and lack of care by the business. A customer won’t say anything to you about it, but it forms part of their perception about your takeaway shop. People are very fussy about where they eat these days, so a modern looking take away shop will perform better than older ones.
- Enhanced brand image: As your business evolves, so should your brand image. New signage provides an opportunity to refresh your brand’s aesthetics, aligning it with your current values and target audience. Consistent branding across all touch points, including signage, reinforces brand recognition and loyalty.
- Increased visibility: Contemporary retail signage designs can incorporate elements that make your store stand out. The strategic use of colours, lighting, and fonts can enhance visibility, especially in crowded commercial areas. This increased visibility can attract foot traffic and improve overall awareness of your store, especially for signage that is lit up at night.
- Promotes sales and offers: New retail shop signage allows you to effectively promote ongoing sales, discounts, or special offers. Dynamic displays can capture attention and drive impulse purchases. Digital signage, in particular, enables you to easily update content, keeping customers informed about your latest deals.
- Reflects innovation: If your old retail signage looks outdated, it can send the message that your business is behind the times. Investing in new, innovative signage showcases your commitment to staying current and meeting customer expectations.
- Better navigation: Clear and well-designed signage helps customers navigate your store effortlessly. This leads to a better shopping experience, as customers can quickly find what they’re looking for. In contrast, confusing or unclear signs can frustrate customers and lead to missed opportunities.
- Improved aesthetics: Old and deteriorating signs can contribute to an overall shabby appearance. On the other hand, new signage contributes to a fresh and attractive ambiance that invites customers to explore and shop longer.
- Personalised customer experiences: Modern signage technologies, such as interactive displays, can provide customers with personalised recommendations based on their preferences. This creates a unique shopping experience that sets your store apart and this can include menu items, specials or even seasonal dishes being served.
- Cost-effective marketing: Compared to many other marketing efforts, signage can provide long-lasting returns for a one-time investment. Well-designed and strategically placed signs continue to work for your business, attracting customers day in and day out.
Getting new retail shop signage and removing old ones isn’t just about aesthetics; it’s about strategically leveraging a valuable marketing tool. A fresh and appealing storefront can captivate potential customers, convey your brand’s identity, and ultimately drive sales. Whether through enhanced visibility, better navigation, or improved aesthetics, investing in new signage is an investment in the growth and success of your takeaway business easily.
Retail shop signage installation in Cardiff
Once all the new takeaway shop signage design had been approved they were scheduled to be printed and delivered to the location to be installed. The installation of this new signage as we mentioned above needed to be scheduled around the shopping centre’s OH&S requirements.
We have experience working in public places and have various tools to reach high locations including awnings, roof areas, shopfront fascias and other locations to install different signage types.
What other types of signage could this take away shop in Hamilton?
For this project the focus was simply changing the name that could be seen inside the shopping centre. Depending on the tenancy requirements this take away shop could have used signage in different ways to promote itself. Temporary signage can be used that is placed outside the shop or food delivery vehicle signage can promote a take away shop anytime the vehicle is being driven in the local area;
- Vehicle signage; The simplest method is to get sign writing to have the company logo graphics applied to the doors and bonnet, although you can also do a full vehicle wrap which has a photo of the take away shop or even their food, their address and website details so that it is a mobile billboard, literally. A van, ute, suv or even a scooter could be wrapped to create interest and awareness.
- A Frame signage; depending on the shopping centre restrictions an A Frame sign could be placed near the main walkway inside the shopping area to attract attention. If they were to order a chalk board A Frame then they could have menu or specials for different days or other information to share with people to attract them inside.
- Portable banners; lots of take away shops have permission to have a small area for seating for customers to use. By getting portable banners they can be used as dividers to not only brand your space, but create an area that feels separated to the rest of the shopping centre. It creates a visual barrier and space to promote your brand at the same time.
- Banner flags; depending on the shopping centre restrictions banner flags may be able to get used to promote the new ownership. They can catch someone’s eye with their height and it is something different for people to notice inside a shopping centre as they walk by.
- Menu board signage: inside a typical take away shop is menu board signage that shows the range, in this case they retained the available menu so didn’t need to change it. Although if the take away shop was being changed from a kebab shop to maybe a juice bar then the menu signage would need to be changed.
What types of retail shop signage can we do sign writing for?
Retail shop signage can be strategically placed in various locations to effectively promote a store and attract customers. Here are some common locations and types of building signage used for retail shops that we get asked to design, print and install;
- Printed menus: Probably the number one thing every take away shop gets done is to have some form of printed menu or flyer that people can read to help decide what to eat. Probably more important for a cafe or a restaurant, but a take away shop can have menus printed and laminated as well.
Menu Boards: Whether digital or traditional, menu boards are essential for informing customers about what’s available, along with prices. A menu board can be printed & installed on walls or facias inside the take away shop. These can be complimented with digital menu boards have the added advantage of being easily updated and can display rotating content, such as limited-time offers or featured items.
Promotional Signs: These are used to advertise special deals, new items, or events. They can be placed in the windows, on sandwich boards outside the shop, or even inside the store near the point of purchase to encourage upselling. With the advent of digital displays, you can even change promotions daily or seasonally with ease.
- Facade Signage: This is the primary signage located on the exterior facade of the building. It includes the store’s name, logo, and sometimes tagline. Facade signage is highly visible and plays a crucial role in brand recognition and attracting foot traffic.
- Window Graphics: Window displays are an excellent opportunity to showcase products, promotions, and the store’s identity. Vinyl graphics, decals, and window posters can be used to communicate special offers or seasonal themes.
- Awnings and Canopies: Awnings not only provide shade but also offer space for additional signage. They can display the store’s name, logo, and sometimes a brief description of the products or services offered.
- Footpath Signs: Also known as A-frame signs, these are placed on the sidewalk outside the store to capture the attention of passing pedestrians. They can showcase daily specials, new arrivals, or simply direct customers to the store entrance.
- Roof Signage: If the retail shop is located in a multistory building, roof signage can be visible from a distance, helping customers locate the store easily.
- Fascia Signage: This type of signage is mounted directly to the front of the building, usually just above the entrance. It provides essential information such as the store’s name, opening hours, and contact details.
- Pylon Signs: Commonly used in shopping centers or areas with multiple stores, pylon signs are tall, freestanding structures that display the names and logos of several businesses. They are visible from a distance and help customers locate the retail shop.
- Wall Murals: A creative and attention-grabbing option, wall murals can transform the exterior walls of a store into a visually appealing display that communicates the brand’s identity and message.
- Banners and Flags: Hanging banners or flags can be placed on the building’s exterior to highlight special events, grand openings, or limited-time promotions.
- Directional Signs: These signs guide customers to the store’s entrance or parking area. They are particularly useful in large shopping complexes or malls.
- Entrance Decals: Placing decals on the entrance doors can create an inviting atmosphere and communicate important information, such as opening hours.
Choosing the right combination of signage types and locations depends on factors such as the store’s branding, location, target audience, available space that can be used and of course the budget available. An effective signage strategy considers both visibility and aesthetics to create a compelling and impactful storefront presence in any suburb.
What factors does a sign writer consider when creating take away shop signage?
Designing effective take away shop signage requires careful consideration of several factors to ensure that the signage not only captures attention but also effectively communicates the brand message and drives customer engagement for that shop. Here are the most important factors to consider when designing retail shop signage:
- Branding consistency: Your signage should be an extension of your brand identity. Ensure that the colors, fonts, and overall design align with your brand’s existing visual elements. Consistency builds brand recognition and helps customers connect the signage to your business.
- Clarity and simplicity: Keep the messaging simple and concise. Your signage should convey its message quickly and clearly, especially for those passing by. Avoid clutter and excessive information that can confuse or overwhelm viewers.
- Readability: Choose fonts that are easily readable from a distance. Consider factors like font size, style, and color contrast to ensure that the text can be easily understood even from afar.
- Visibility and contrast: High contrast between text and background enhances readability. Opt for colors that stand out against the surroundings. Consider the lighting conditions throughout the day; your signage should remain visible even in different lighting situations.
- Message focus: Determine the primary message you want to convey through the signage. Whether it’s announcing a sale, showcasing a product, or highlighting your brand, make sure the message is clear and central.
- Location consideration: Design your signage with its intended location in mind. The size, layout, and orientation should fit seamlessly within the space and maximise visibility.
- Call to action: If applicable, include a compelling call to action (CTA). Whether it’s “Visit us today,” “Shop now,” or “Learn more,” a clear CTA prompts customers to take action.
- Visual hierarchy: Arrange elements in a way that guides the viewer’s eye from the most important information to supporting details. Prioritize information based on its relevance and impact.
- Material selection: Choose durable and weather-resistant materials that can withstand the elements, especially if the signage will be placed outdoors. The material should also align with your brand’s aesthetic.
- Incorporate brand imagery: Including high-quality images or graphics related to your products, services, or brand can help create a more engaging and memorable experience.
- Negative space: Don’t overcrowd the signage with elements. Negative space (empty areas) can help improve visual clarity and make the design more aesthetically pleasing. A lot of people feel like they need to fit every possible bit of information they can think of into their signage, what this often does it make it hard to ready, visually very busy & it ends up being confusing to the point people won’t even read it.
- Adaptability: Consider how the signage design can be adapted for different sizes and formats, such as window displays, banners, or digital screens.
- Regulations and guidelines: Check if there are any local regulations or guidelines that dictate the size, placement, or content of signage. Complying with these rules is essential to avoid any legal issues.
- Timelessness: Aim for a design that won’t quickly become outdated. Trends change, so a timeless design will have a longer shelf life and won’t require frequent updates.
By carefully addressing these factors, you can create retail shop signage that effectively captures attention, communicates your message, and contributes to a positive customer experience.